Plain Summary
How Parkway handles your information
Parkway Driving School collects only the information reasonably needed to answer inquiries, recommend the right program, schedule lessons, process bookings, manage BDE enrollment, support road test services, process payments, and improve the website.
We collect service detailsFor example: name, phone, email, licence level, test date, package, pickup area, availability, and learning needs.
We use trusted toolsFor example: Stripe for payments, website form tools, Google Analytics, Google Ads, email, phone, text, and WhatsApp.
We do not sell your dataInformation is used to operate Parkway, communicate with students/parents, and provide driving school services.
Important: Do not submit credit card numbers, banking information, SIN, health card numbers, medical details, or unnecessary private information through Parkway website forms, email, text, or WhatsApp.
1. Information We Collect
Depending on how you interact with Parkway Driving School, we may collect:
- Full name, student name, parent/guardian name, phone number, email address, and communication details.
- Licence status, such as no licence yet, G1, G2, G, international experience, or beginner status.
- Road test type, road test date, DriveTest location, test timing, and related test-preparation details.
- Driving goals, concerns, skill level, experience level, preferred lesson days/times, scheduling needs, and notes you choose to submit.
- Pickup address, pickup area, city, postal code, or preferred meeting location for lessons.
- BDE enrollment details, including package purchased, student contact information, date of birth, licence details where provided, parent/guardian details where relevant, and course-administration information.
- Safety or learning notes you choose to share, such as nervous driving, comfort level, glasses/contacts, or information needed for safer instruction.
- Payment-related information such as package purchased, payment status, transaction reference, checkout email, billing name, and related payment metadata from the payment processor.
- Messages sent by contact form, enrollment form, text, WhatsApp, email, phone, or other communication channels.
- Website usage information such as pages visited, clicks, device type, browser, referral source, approximate location, and ad/analytics interactions.
2. How We Use Your Information
We use collected information to:
- Respond to inquiries and recommend the right driving program.
- Schedule, reschedule, confirm, and manage driving lessons.
- Confirm road test preparation, test vehicle support, pickup details, and timing.
- Enroll students in BDE and manage BDE course administration, completion records, and required communication.
- Process payments, payment confirmations, refunds, receipts, package matching, and booking records.
- Communicate by phone, text, WhatsApp, email, or form response about your inquiry, enrollment, lessons, payment, or booking.
- Improve website performance, user experience, marketing, conversion tracking, and service quality.
- Protect against spam, fraud, misuse, chargebacks, unsafe bookings, duplicate submissions, or policy violations.
- Comply with legal, accounting, tax, operational, safety, insurance, and regulatory obligations.
3. Consent, Service Messages, and Marketing Communication
By contacting Parkway, submitting a form, enrolling in BDE, booking lessons, or purchasing a package, you consent to Parkway using your information for the service-related purposes described in this policy.
- Service messages may include scheduling, lesson coordination, BDE administration, payment confirmation, road test support, and safety-related communication.
- Parkway may contact you by phone, text, WhatsApp, email, or form response when needed to respond to your inquiry or provide services.
- If Parkway sends promotional or marketing electronic messages, we will follow applicable consent, identification, and unsubscribe requirements.
- You may ask Parkway to stop non-essential marketing messages. Some service-related communication may still be necessary for active lessons, bookings, BDE administration, payment records, or safety coordination.
- You may withdraw consent where legally and operationally possible, but doing so may limit Parkway’s ability to provide services.
4. Payments and Stripe Checkout
- Parkway may use Stripe or another trusted payment processor for online checkout.
- Payment card details are entered into the payment processor’s secure checkout system.
- Parkway may receive payment confirmation, transaction status, purchased package, name, email, and related payment metadata.
- Parkway website forms do not directly collect or store full credit card numbers.
- Payment processors have their own privacy, security, and data processing practices.
- Payment-related information may be retained for receipts, accounting, tax, refund, dispute, chargeback, and business recordkeeping purposes.
5. Website Forms, Netlify Forms, Email, Text, and WhatsApp
- When you submit a website form, your information may be processed by Parkway’s website hosting/form provider so Parkway can receive and respond to the submission.
- Form submissions may include contact details, package selection, licence status, road test information, BDE enrollment details, pickup area, scheduling preferences, and notes you provide.
- If you contact Parkway by phone, text, WhatsApp, or email, we may keep that communication to manage your inquiry, booking, lesson history, or BDE administration.
- Do not submit payment card details, banking information, SIN, health card numbers, or unnecessary sensitive information through forms, text, WhatsApp, or email.
- For safety or learning notes, share only what Parkway should reasonably know to teach safely and support the student.
6. Cookies, Google Analytics, Google Ads, and Tracking
Our website may use cookies, pixels, tags, analytics scripts, and similar technologies to understand website activity and improve marketing performance.
- We may use Google Analytics 4 to measure page visits, clicks, form interactions, and general website behaviour.
- We may use Google Ads tracking to understand ad performance and conversions.
- Tracking may include approximate location, device/browser type, referral source, pages viewed, and actions taken on the website.
- Advertising platforms may use cookies or identifiers to measure conversions, optimize campaigns, or show relevant ads, depending on your browser/device settings and platform policies.
- You can control cookies through your browser settings. Blocking cookies may affect some website features or tracking accuracy.
7. When We Share Information
We do not sell your personal information. We may share information only when needed for business, service, safety, technical, or legal reasons, including with:
- Payment processors such as Stripe.
- Website hosting, form, analytics, advertising, email, or technical service providers.
- Instructors, staff, or service providers involved in scheduling or delivering lessons.
- BDE-related administrative providers, platforms, or regulators where required for course completion, records, or certification.
- Legal, tax, accounting, insurance, or regulatory professionals where necessary.
- Authorities or third parties where required by law, safety concerns, fraud prevention, dispute handling, chargebacks, insurance matters, or legal claims.
Service providers outside Canada
Some third-party providers may process or store information outside Canada. When information is handled outside Canada, it may be subject to the laws of that jurisdiction.
8. Children, Teen Students, and Students Under 18
- Driving students may be under 18.
- Parents or guardians may provide information, book lessons, pay for packages, complete enrollment details, or communicate with Parkway on behalf of a student.
- Parkway collects student information only as reasonably needed to deliver driving school services, scheduling, BDE administration, safety coordination, and communication.
- Parent or guardian information may be used for communication, scheduling, payment coordination, consent, or support where appropriate.
9. How Long We Keep Information
We keep information only as long as reasonably needed for the purpose it was collected, including:
- Responding to inquiries and managing active bookings.
- Maintaining student records, BDE records, scheduling records, lesson history, and service history.
- Handling payments, refunds, chargebacks, tax records, disputes, insurance matters, and legal obligations.
- Improving business operations, customer service, website performance, and marketing measurement.
Some information may be retained longer where required or reasonably needed for legal, tax, accounting, insurance, safety, regulatory, or business recordkeeping purposes.
10. Your Choices and Requests
You may contact Parkway to request:
- Access to personal information we hold about you.
- Correction of inaccurate or outdated information.
- Deletion of information where legally and operationally possible.
- To stop receiving non-essential marketing messages.
- Clarification about how your information is used.
Some information cannot be deleted immediately if it is required for payment records, BDE administration, legal compliance, dispute handling, safety records, insurance matters, tax/accounting purposes, or legitimate business recordkeeping.
11. Data Security
- We use reasonable administrative, technical, and operational safeguards to protect personal information.
- Access to personal information is limited to people or service providers who need it to perform business or service functions.
- No online system, email, text message, payment processor, or website can be guaranteed 100% secure.
- Students and parents should avoid sending unnecessary sensitive information by form, text, email, or WhatsApp.
- If we become aware of a serious security issue affecting personal information, we will take reasonable steps based on the situation and applicable law.
12. Third-Party Websites and Services
Our website may link to third-party websites or services such as Stripe, Google, WhatsApp, DriveTest, social platforms, maps, or external resources. Parkway is not responsible for the privacy practices, content, policies, or security of third-party websites.
13. Updates to This Privacy Policy
Parkway may update this Privacy Policy as our website, services, forms, technology, legal requirements, or business operations change. The latest version will be posted on this page with the effective date.
14. Contact Parkway About Privacy
For privacy questions, correction requests, access requests, or information requests, contact:
Parkway Driving School
Peterborough, Ontario
Phone/Text: 705-977-0337
Email: parkwayontario@gmail.com
